Well-respected company Spartan Fork Lift Trucks already had an established brand identity in terms of a brandmark, logotype, colour scheme - all which was working for them very nicely. Wanting to add a more of an approachable, fun and memorable aspect to their marketing, they tasked Rushfirth Creative with creating an original, bespoke ‘mascot character’ that they could use on social media graphics and in their marketing in general.
After drafting out several options for creative routes, Creative Director Howard created a bespoke character from scratch- entirely in editable, scalable vectors. The result is that Spartan now have their own unique character that is of an absolute world-class standard, befitting of any brand across the world.

Character Design
Illustration
Website Assets