Case Study

Legacy bg brand cover

Howard Rushfirth Legacy Portfolio 

“ Two decades of big brand-experience in the bag, before we even first opened our doors 15 years ago. That’s what we call a ‘legacy'. "
  • Fox's Biscuits Creations
  • Fox's Biscits Sports Biscuit
  • Fox's Biscuits Luxury Selection
  • Fox's Biscuits Luxury Selection
  • Fox's Biscuit Brandy Snap
  • Fox's Party Rings
After 3 years of full time study in Graphic Design and Advertising & Marketing, Howard qualified in 1989 and has gone on to have an illustrious and diverse career in the creative sector, the first two decades of which were entirely focused exclusively on high-profile projects for national and global brands. Whilst still just a teenager, he played a major role in a small team that looked after the creative for the UK-wide signage schemes for numerous leading pub chains, famous high street groups, banks, and car dealerships.

When Howard was in his early 20's his attention shifted to retail branding as he secured a position as a senior designer in what has now evolved into one of the largest brand management companies in the world. During his tenure with the company he had the privilege of working on significant branded packaging projects for the likes of Nisa, Morrisons, Halfords, Mars, Hasbro, Disney, Boots, Fox's Biscuits, and the largest volume was for the Co-op, for which he worked on literally hundreds of lines over the years. His tasks involved everything from initial concept, to art direction of front of back serving suggestion photography, to retouching and pre-repro artwork.

In need of a change and after many years in salaried, Howard went freelance for a spell, which gave him the greatest variety of work in his career - he was hired week in-week-out for his creative input on projects for M&S, ASDA, Somerfield, Google, Greencore, Haribo, Lloyds Bank, the Royal Mail, Nestlé, Unilever and many more.

Since establishing Rushfirth Creative, along with his wife and partner, Howard has committed to utilising all the exact same skills, experience and approach that has benefited all the aforementioned big brands, to primarily support SMEs of the UK. In addition to this, Howard and the Rushfirth Creative team are now making inroads back into the corporate sector and are planning to increase the big-brand quota in their portfolio in 2023.
Argos
ASDA
Ballet
Barclays
BBC
Boots
BT
Buy Yorkshire
Carlsberg Tetleys
Change 4 Life
Co-op
Colgate / Palmolive
Cottages.com (Cottages4You)
Disney
Disneyland Paris
Esso
Ford (UK Dealerships)
Fox’s Biscuits
Fullers
Google
Grattan’s
Green King
Greencore
Halfords
Haribo
Hasbro
Haven
Kellogg’s
Lenovo
Lloyds
Marks & Spencer
Mars (Pedigree, Whiskas, Dolmio, Uncle Ben’s and more)
McBride
McCain
McVitie’s
Mitchells & Butlers
Morrisons
Nestlé
Next
Nickelodeon
Nisa
Pets at Home
PZ Cussons
Royal Mail / Post Office
Sainsbury’s
Somerfield
SPAR
Thomas Cook
Toby Carveries
Unilever
Wychwood Breweries
Yorkshire Bank / NAB
  • Sainsbury's shipper unit
  • Rocky Biscuit Promotion
  • Fox's Biscuits Rocky Trailer Livery
  • Tetley Brewery signage scheme
  • Truly Irresistible Co-op Legacy image 1
  • Coop serving suggestion work
  • Truly Irresistible Co-op Legacy image 3
  • Case Study image Coop packaging
  • Mcvities Shipper Unit image
  • BBC Television Centre signage scheme
  • Radio Relays shop visual
  • Ballet Case Study Image
  • Case Study image for Scamped Google concepts 1
  • Case Study image for Scamped concepts 2
  • Case Study image for Scamped M&S concepts 3
  • Case Study image for Scamped Somerfields concepts 4
  • Case Study image for Chappi packaging
  • Case Study image for HASBRO packaging
  • Case Study image  morrisons packaging
  • Case Study image Lloyds scamps
  • Case Study image for HASBRO packaging
  • Case Study image for NAB/ Yorkshire Bank national brochure
  • Case Study image for Scamped Somerfields concepts 4
  • Case Study image  wychwoods camps
  • ASDA case study image 1
  • rcl legacy 16 asda2 1920
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