Case Study

labs 1

LABS

Taking an existing logo concept and transforming it into something quite special.
  • labs 2
When LABS approached Rushfirth Creative with concerns regarding their branding, the main challenge to overcome was that the company was already successfull and well recognised, so whilst recognising that the branding wasn’t particularly appropriate, the need for it to remain at least vaguely recognisable from its former version was paramount - so the brief was to make the existing branding work better.

This was achieved by removing unnecessary elements and changing the font whilst retaining the name and creating a modified version of the water droplet element which directly related to their main area of work.

The outcome is a much cleaner, more modern, and infinitely clearer brand to take their business forward.
Company Brand Identity
Design for Print
Interior Branding
Logo Design
Marketing Collateral
Signage Design
  • labs 3
  • labs 4
  • labs 5
  • labs 6
See more work
Get in touch