Case Study

Happy English Image 1

Happy English

Original characters for an international language programme.
  • Happy English Image 2
Rushfirth Creative were first approached by Happy English to create their visual branding in terms of their logo. We created this and it was very well received. It wasn’t long before they were back in touch, this time they were needing to develop their brand and their educational programme by introducing a small group of characters that children could relate to.

We submitted a selection of sketches in different styles so we could get a handle on what they were looking at. From there we were able to create a little boy, a girl, a comedy robot boy and girl... and the ‘pet’ of the gang which was the dragon. Each character was supplied in several poses and also in a nice little composition around the logo.
Company Brand Identity
Character Design
Logo Design
Training Material
Website Assets
  • Happy English Image 4
  • Happy English Image 3
  • Happy English Image 5
  • Happy English Image 6
  • Happy English Image 7
  • Happy English Image 8
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