Case Study

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Buy Yorkshire

The largest business event of its kind outside of London. We're talking world-class standard. We created the brand identity, and so much more.
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Rushfirth Creative were originally tasked with producing a brochure for the Yorkshire Mafia Conference 2011. The organisation had held a successful conference the year prior, but the conference brochure had left a lot to be desired.

Geoff Shepherd, founder of the YM, had an epic vision for the conference and wanted everything associated with it to reflect that. The brochure needed to be a show-piece collector’s item, a quality glossy brochure that not only served as a guide outlining the two day event for the delegates, but as a promotional directory of the sponsors and speakers involved.

The following year Rushfirth Creative were responsible for rebranding the entire event from the Yorkshire Mafia Conference to the Buy Yorkshire Conference. As well as the new look and logo, we were also responsible for all of the visual branding, marketing and promotion for the entire event.
In addition Rushfirth Creative was the creative force behind several other YM brands, including Skill Will, The Heart of Yorkshire Sportive, and Leeds Business Week. Each one required creative, design and artwork for print and promotion.
Event Brand Identity
Advertising Campaign
Branded Promotional Items
Brochure Design
Business Cards
Character Design
Design for Print
Event Programme Design and Compilation
Illustration
Logo Design
Marketing Collateral
Pop-up Banners
Signage Design
Slideshow Presentation
Social Media Assets
Website Assets
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