Supreme personal branding for exterior cleaning entrepreneur

When north east exterior cleaning company entrepreneur Mark Coates approached us, he had a brand identity that was already well known and established, and his presence was highly visible with his distinctively wrapped branded vehicles. As a result we were in no hurry to discuss changing the company branding, however his personal branding was a different matter.

Mark built his business by working in the business, hands-on and customer-facing, but had reached a point where, as the face of the business, he needed to have all-new material that included him being represented as the business owner.

So at the photoshoot we were sure to capture images that reflected his involvement in the day-to-day services he offers in smart branded workwear, but also ones to reflect his status as a business owner and entrepreneur, with shots that had much more of a 'LinkedIn' vibe.