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Supreme personal branding for exterior cleaning entrepreneur

When north east exterior cleaning company entrepreneur Mark Coates approached us, he had a brand identity that was already well known and established, and his presence was highly visible with his distinctively wrapped branded vehicles. As a result we were in no hurry to discuss changing the company branding, however his personal branding was a different matter.


Mark Coates Blog content imageMark built his business by working in the business, hands-on and customer-facing, but had reached a point where, as the face of the business, he needed to have all-new material that included him being represented as the business owner.


Mark Coates Blog imageSo at the photoshoot we were sure to capture images that reflected his involvement in the day-to-day services he offers in smart branded workwear, but also ones to reflect his status as a business owner and entrepreneur, with shots that had much more of a 'LinkedIn' vibe.

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