Buy Yorkshire

Howard had been a member of The Yorkshire Mafia Linked In group for a good while before we connected personally with Geoff Shepherd. Geoff was raising funds for Candlelighters through a charity mountain climb, and Howard thought it would be a good idea to create a little promotional cartoon graphic for him, just to show his support. And our friendship grew from there.

FORGING A LASTING PARTNERSHIP
Geoff is a lovely guy, and we loved what he was trying (and succeeding!) to do for the Yorkshire business community and the economy in the region, and in turn he loved our work and our whole approach and ethos in general. This was the beginning of a long, happy and successful working relationship with The Yorkshire Mafia and its numerous initiatives.

EVOLUTION OF THE YORKSHIRE MAFIA
The Yorkshire Mafia, originally formed on LinkedIn as a networking group, quickly evolved into a powerhouse for fostering business connections, promoting collaboration, and driving economic growth across Yorkshire. Its flagship event, the Buy Yorkshire Conference, became the epitome of this mission, drawing thousands of delegates, speakers, and exhibitors together to network, trade, and innovate under one roof. The values of community, support, and entrepreneurship that underpinned The Yorkshire Mafia's endeavours aligned perfectly with our own, laying the foundation for a fruitful partnership.

THE YORKSHIRE MAFIA CONFERENCE:
THE FIRST MAJOR PROJECT
Our first major project was The Yorkshire Mafia conference 2012. We did the branding and marketing, created the opening speaker slides, and the biggest accomplishment was in producing a premium glossy event programme/brochure that featured all the speakers with their bios, the hundreds of exhibitors, all the sponsors, and the advertisers. We worked very closely with Geoff's team to help pull it all together.

THE YORKSHIRE MAFIA CONFERENCE:
EXPANDING INVOLVEMENT AND COLLABORATION
Then the following year, we had everything to do all over again, but this time with the added task of completely rebranding it from simply The Yorkshire Mafia Conference - to The Yorkshire Mafia Buy Yorkshire Conference - or just 'Buy Yorkshire' for short. The event went from strength to strength every year, we were proud to be involved and be one of the sponsors of the event. Year on year we expanded our involvement including signage and billboards, and even a full page ad on the cover of the business section of The Times. We also helped with other Yorkshire Mafia projects, such as the Yorkshire Sportive, Skill Will, and the legendary Leeds Business Week.

Being predominantly a live-event driven organisation, beyond the LinkedIn group of course, the global pandemic put the kibosh on all its efforts. Now in 2024, there are definite signs of signs of a significant resurgence in The Yorkshire Mafia brand, and we look forward to once again having an opportunity to support The Yorkshire Mafia community in any way we can, and help the economy of our beloved county of Yorkshire.

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